• Branding
  • e-commerce
  • Social Media
  • Newsletters

Digital Content

E-commerce, Social Media & Newsletters

Aigle boots on the sand
Client
Aigle (Paris, France)
Role
Digital Designer
Timeline
Autumn - Winter 2021
Spring - Summer 2022
Missions
E-commerce UI, Photo shoots, Newsletter art direction, Social media visual content

Modernising the brand image

Aigle suffered from an old-fashioned image: a brand for hunters, anglers and farmers, confined to rubber boots. The reality was much richer. My mission was to showcase its urban clothing line, just as technical as ever. Already well established among professionals, the brand now needed to win over a wider audience and introduce its lifestyle range.

01 / E-commerce

Landing Page

Gore-Tex spotlight

Designing the landing page for the e-commerce homepage to promote the brand’s new Gore-Tex products and highlight the fabric technology.

Full Gore-Tex landing page: technicality, durability, style
Gore-Tex visual: model in a beige trench coat with the Gore-Tex badge

Aigle x Lonely Planet spotlight

Landing page for the e-commerce homepage showcasing the summer 2022 collaboration between Aigle and Lonely Planet.

The Esprit Libre guide on a road map Aigle x Lonely Planet banner announcing the guide’s release
Orange Aigle cap on steps Aigle bag on a seaside rock
Full Aigle x Lonely Planet landing page

Product page

This product page features packshots focused on the product alongside images from seasonal campaigns, with links to pages dedicated to a specific selection.

“La sélection randonnée” (hiking selection) product page on a laptop

02 / Social media

Instagram Stories

Instagram stories introducing our makers. We showcased artists and craftspeople who share the brand’s values.

Story: Today meet Masami Story: introducing Masami, a designer turned florist Story: quote, “The click to work with the land was a long click”

03 / NewsLetters

Event Newsletters

All newsletters are built with the d’Artagnan software

Aigle x Lonely Planet newsletter on mobile and in full length

Aigle x Lonely Planet

Newsletter dedicated to the Aigle x Lonely Planet collaboration, tying in with the homepage feature.
Two CTAs: the first offers a preview of the guide, the second leads to the collaboration’s product selection.

The iconic Bomber

Spotlight on an autumn icon, the BOMBER jacket, presented in both its women’s and men’s versions.

Model in a green bomber jacket and Aigle cap Model in a khaki bomber jacket next to a sheep